To many business owners, a sound social media strategy is vital if they want to outwit their competitors. To others it is a sharp learning curve with not practical advantages.
According to Hubspot, 92% of marketers in 2014 claimed that social marketing was important to their business and 80% indicated that is increased traffic to their website.
The top ten ways that social media marketing can improve your business include:
Social media channels increase your brand’s visibility, which is invaluable. After seeing your brand on multiple networks, a potential customer will be better acquainted with what you do and is more likely to contact you.
Brands which engage on social media channels enjoy much higher loyalty from customers.
3.More Opportunities to Convert
Every post you write on social media is an added opportunity for customers to convert. You can interact with people already following you and with new customers. Every blog post, video or image you share is another chance for interaction with people interested in your brand.
4.Higher Conversion Rates
Social media marketing results in higher conversion rates by becoming more ‘humanised’ by interacting in social media channels. Interaction is more personal and studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing. Also a higher number of follower promotes trust in new customers.
5.Higher Brand Authority
Interacting with your customers regularly gives confidence to other customers, especially if you receive good reviews of your service or products. The more people who talk about you on social media, the more valuable your brand will seem to other users.
Without social media your inbound traffic will be limited to people already familiar with your brand. Every social media profile you add is another route back to your site. The more quality content you syndicate on social media, the more inbound traffic you will generate.
7.Lower Marketing Costs
According to Hubspot, 84% of marketers found that as little as six hours a week of effort was enough to generate increased traffic. Paid advertising on Twitter and Facebook will increase your traffic hugely and is relatively inexpensive.
8.Better SEO Rankings
SEO is the best way to capture relevant traffic from search engines, but the requirements for success change frequently. Strong brands always use social media. Being active on social media acts as a signal to search engines that your brand is legitimate and trustworthy.
9.Better Customer Experiences
Social media is a communication channel. Every interaction you have on social media is an opportunity to sell your brand and to demonstrate your high levels of customer service. Customer interaction is a personal experience that lets customers know you care about them.
Social media gives you the opportunity to listen to your customers and find out what they are really interested in, what they think of your brand etc. You can also measure conversions based on different promotions posted on social media channels and find the right combination to generate revenue.