17 Aug 15

The top 10 benefits of using Social Media for your business

To many business owners, a sound social media strategy is vital if they want to outwit their competitors. To others it is a sharp learning curve with not practical advantages.

According to Hubspot, 92% of marketers in 2014 claimed that social marketing was important to their business and 80% indicated that is increased traffic to their website.

The top ten ways that social media marketing can improve your business include:

1.Brand Recognition

Social media channels increase your brand’s visibility, which is invaluable. After seeing your brand on multiple networks, a potential customer will be better acquainted with what you do and is more likely to contact you.

2.Brand Loyalty

Brands which engage on social media channels enjoy much higher loyalty from customers.

3.More Opportunities to Convert

Every post you write on social media is an added opportunity for customers to convert. You can interact with people already following you and with new customers. Every blog post, video or image you share is another chance for interaction with people interested in your brand.

4.Higher Conversion Rates

Social media marketing results in higher conversion rates by becoming more ‘humanised’ by interacting in social media channels. Interaction is more personal and studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing. Also a higher number of follower promotes trust in new customers.

5.Higher Brand Authority

Interacting with your customers regularly gives confidence to other customers, especially if you receive good reviews of your service or products. The more people who talk about you on social media, the more valuable your brand will seem to other users.

6.Increased Traffic

Without social media your inbound traffic will be limited to people already familiar with your brand. Every social media profile you add is another route back to your site. The more quality content you syndicate on social media, the more inbound traffic you will generate.

7.Lower Marketing Costs

According to Hubspot, 84% of marketers found that as little as six hours a week of effort was enough to generate increased traffic. Paid advertising on Twitter and Facebook will increase your traffic hugely and is relatively inexpensive.

8.Better SEO Rankings

SEO is the best way to capture relevant traffic from search engines, but the requirements for success change frequently. Strong brands always use social media. Being active on social media acts as a signal to search engines that your brand is legitimate and trustworthy.

9.Better Customer Experiences

Social media is a communication channel. Every interaction you have on social media is an opportunity to sell your brand and to demonstrate your high levels of customer service. Customer interaction is a personal experience that lets customers know you care about them.

10.Customer Insights

Social media gives you the opportunity to listen to your customers and find out what they are really interested in, what they think of your brand etc. You can also measure conversions based on different promotions posted on social media channels and find the right combination to generate revenue.

06 Aug 15

The top 10 reasons why to go mobile responsive

Mobile responsive sites have taken over the market in a way that few would have envisaged just a year or two ago.

Sites which are not mobile responsive are already looking ‘old hat’ and are being penalised by having their page rank lowered. In turn their domain authority also gets lowered meaning they will not show up on top google searches.

Ten top reasons to go mobile responsive include:

1.If your site is difficult to see/use on a mobile device your customers will turn to your competitors. Google not only recommends Responsive Web Design (RWD) as the best way to target mobile and tablet users, and also favours mobile-optimized sites when presenting results for searches made on a mobile device.

2.Having a mobile friendly site will boost your traffic as many more people will return to your site in the future. Providing a great user-experience across multiple devices and screen sizes is the most appealing and most critical aspects of responsive web design for today’s mobile world.

3.First impressions stay for a long time and you may not get a second chance. Few people return to a site which they found to be ‘not user friendly’ the first time around. If a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, according to Google’s Think Insights on Mobile, there’s a 61% chance they will leave and go to a different website.

4.Smart phones and Androids are the first place to start online activities including searching, browsing and shopping, so never underestimate the worth of a good mobile-responsive site.

5.Good mobile site experiences will drive revenue and encourage return visits. Typically, Responsive Websites perform better and are easier to maintain.

6.Ignoring mobile responsive sites will end up costing your more in lost revenue and time.

7.A mobile responsive site will expand your business reach massively. Over 865 million new smartphones are estimated to be shipped in 2016.

8.Your customers expect a good mobile experience. A poor experience will tarnish their opinion of your company.

9.Most web traffic will be mobile traffic. Mobile phones have overtaken PC’s as the most common web access device.

10.If you are experiencing low mobile traffic, it could well be a sign you are getting left behind. A 30-50% increase in mobile traffic is the average after optimizing site designs for the small screen.

There is still debate whether a separate mobile website or a single, responsive site is the best route to take.

From an SEO perspective, a single site is the better option. Separate mobile websites have their own URL and different code, whereas responsive sites use one URL and one set of pages and files, making it simpler for Google to crawl, index, and organize content.

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